https://www.wedoppc.co.uk/blog daily 0.75 2023-08-25 https://www.wedoppc.co.uk/blog/what-are-google-demand-gen-campaigns monthly 0.5 2023-08-25 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/4a6c0bf7-d746-46ce-ae90-6e3f7eac9357/Demand_Gen_Launch_Hero_Image_5_PANEL_June23_v01_copy.gif Blog - What are Google Demand Gen Campaigns? Demand generation campaigns have been rolled out to replace Discovery campaigns. There are many simalarities between the two campaign types, and at their core they both allow advertisers to reach highly relevant audiences across multiple platforms within a single campaign. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/b89a4a6e-3bec-43a6-aba2-b7ff13a51ef4/AI-google-demand-gen-campaigns+%281%29.gif Blog - What are Google Demand Gen Campaigns? - One of Google’s superpowers as an advertising platform has always been its owned data-set - The unfathomably deep and diverse set of 1’s and 0’s they collect about users across their many, many products. This dataset includes how users browse the web via Chrome, interests & purchasing habits via emails in Gmail, day-to-day lives via their android mobile devices and of course, their search history via Google search. Multi-platform campaigns aim to leverage this strength, with demand generation campaigns taking advantage of advances in A.I to target and engage highly profiled users as they interact across multiple different platforms - A very powerful tool in an age of ever-more complex buyer behaviours. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/a0bc1fb5-978c-40a2-8979-3406b24895d3/instream-and-reels-google-demand-gen-campaigns+%281%29.gif Blog - What are Google Demand Gen Campaigns? - In a welcome addition, Demand Gen campaigns will be introducing the ability to display advertisements on both YouTube shorts, and YouTube in-stream placements. This extra real-estate will certainly come in handy for engaging with audiences and encouraging them through the consideration phases of purchasing journeys. Especially as shorts & in-stream ads are typically the YouTube placements with the highest engagement rates. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/bcb3f918-49e0-444a-8c74-4e3b93ce3f3b/brand-lift-google-demand-gen-campaigns+%281%29.gif Blog - What are Google Demand Gen Campaigns? - You could be forgiven for getting a strange sense of dejavu from this addition. In August 2023 Google ended support for the use of ‘Similar Audiences’ across all campaigns. However, in positive news, it would appear that similar audiences’ suspiciously similar-looking sibling, ‘lookalike’ segments has taken its place. Only available for demand-gen campaigns (for now), lookalike segments allow you to input your own 1st party data (emails, website visitors etc) and ask Google to target others who show similar traits. Historically similar audiences have been a very powerful tool, so the addition of this functionality has certainly caught our attention. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/22b15dcf-9c5a-4fff-8274-a3d3c5ca5602/maximise-clicks-google-demand-gen-campaigns.gif Blog - What are Google Demand Gen Campaigns? - Google has expanded upon the Discovery campaign's capability to optimise towards conversions, or conversion value by adding the option to set a maximise clicks campaign objective. Although a traffic based bidding strategy might not be the first choice for many performance focused marketers, having more tools at your disposal is always better. In this case we actually think this is a positive turn, as it does frame the upper-mid funnel capabilities of these types of campaigns in a slightly more practical light for most advertisers. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/e0ec19a3-0a13-44a3-8d92-192e68589213/brand-lift-google-demand-gen-campaigns.gif Blog - What are Google Demand Gen Campaigns? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/8ee8222f-539e-4583-984f-0de76b30cb78/brand-lift-google-demand-gen-campaigns+%281%29.gif Blog - What are Google Demand Gen Campaigns? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wedoppc.co.uk/blog/how-to-write-ppc-ads-with-ai monthly 0.5 2023-08-23 https://www.wedoppc.co.uk/blog/how-do-ppc-keywords-work-in-2022-mdxrs monthly 0.5 2022-07-29 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/dd19bdff-d240-42fa-8a6b-88837126033b/PPC+Guide Blog - How to optimise Performance Max Campaigns. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wedoppc.co.uk/blog/how-do-ppc-keywords-work-in-2022 monthly 0.5 2022-07-27 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/edf0e166-9ccc-4b1c-a3e5-47a69f76a5d6/Keyword+funnel++%287%29.png Blog - How do PPC keywords work (in 2022)? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/dd19bdff-d240-42fa-8a6b-88837126033b/PPC+Guide Blog - How do PPC keywords work (in 2022)? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/258c932e-f6e0-46e0-9b90-dcc5ab55af9c/4.png Blog - How do PPC keywords work (in 2022)? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wedoppc.co.uk/blog/how-to-get-started-with-cookieless-ppc-measurement monthly 0.5 2022-06-06 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/e3df9fb8-960f-43e7-8431-bc8728d847b0/1.png Blog - How to get started with cookieless PPC measurement. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/8b9e7d15-30ac-4149-aafc-a0c8e0e58af2/2.png Blog - How to get started with cookieless PPC measurement. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/cb74027c-5d15-426d-85c7-d7c7a3b67ec0/3.png Blog - How to get started with cookieless PPC measurement. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/258c932e-f6e0-46e0-9b90-dcc5ab55af9c/4.png Blog - How to get started with cookieless PPC measurement. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wedoppc.co.uk/blog/5-tips-for-ecommerce-ppc monthly 0.5 2022-05-06 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/548fe493-8880-423e-88ba-5f9fb77e2dc2/PPC+shopping+feed Blog - 5 tips for Ecommerce PPC. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/6e8fe88c-e001-4ee2-bfc3-365ff9f9f34b/PPC+creative Blog - 5 tips for Ecommerce PPC. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/ca78c2ad-418e-47f5-a609-1e51c9552b73/PPC+campaign+structure Blog - 5 tips for Ecommerce PPC. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/f5783cd4-67da-47b9-93d0-a86c59aca7b1/Conversion+tracking Blog - 5 tips for Ecommerce PPC. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/69f8bac9-1371-4c8a-8704-c7de95300251/PPC+Keywords Blog - 5 tips for Ecommerce PPC. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/dd19bdff-d240-42fa-8a6b-88837126033b/2022+PPC+Guide Blog - 5 tips for Ecommerce PPC. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wedoppc.co.uk/blog/google-makes-importing-leads-easier monthly 0.5 2022-05-06 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/25e18892-b5b8-4065-8385-b5295319385b/Offline+conversions+diagram.png Blog - Google makes importing leads easier. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wedoppc.co.uk/blog/universal-analytics-is-nearly-dead-long-live-universal-analytics monthly 0.5 2022-05-06 https://www.wedoppc.co.uk/blog/the-long-and-short-of-google-shopping-titles monthly 0.5 2022-05-06 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/4b77c1ca-a982-49b3-8621-7de1a8245d6d/Untitled+%281000+%C3%97+1500px%29+%28500+%C3%97+750px%29.png Blog - The long and short of Google shopping titles. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wedoppc.co.uk/blog/no-goodbyes-to-standard-shopping monthly 0.5 2022-05-06 https://www.wedoppc.co.uk/blog/detect-and-eliminate-click-fraud monthly 0.5 2022-05-06 https://www.wedoppc.co.uk/blog/everything-we-know-about-performance-max monthly 0.5 2022-05-06 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640693403936-CP23DCP9OV8MTQNI58FQ/E02578809_AW_Blog_Post_GIF_Sep20_v04.gif Blog - Everything we know about Performance Max - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wedoppc.co.uk/blog/google-desktop-image-extensions monthly 0.5 2022-05-06 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1f6823bf-dd69-4b37-8303-cf6443c2076c/9hGkJesrj5wY6s6WRjgE7ehV63u6sYWcng6i.png Blog - Google adds desktop image extensions Our recommended approach is to provide at least 3 individual relevant image assets per extension, and despite relatively strict design guidelines the opportunity to use this new visual space on desktop creatively is definitely worth investigating. https://www.wedoppc.co.uk/blog/blog-post-title-one-4rhes monthly 0.5 2022-05-06 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1638800241810-IZN8RYLI2UOU8X7LGLJE/unsplash-image-w1sYdquxs-I.jpg Blog - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wedoppc.co.uk/what-we-do daily 0.75 2023-08-09 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640041914182-7V340NZDEUAE0L8EHSCX/3.png What we do https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640042001449-MF96S2FOQ8YRWK1MD47B/Platform+mocks.png What we do https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640042075591-5AILOAOTR64C3VG6NVVE/Platform+mocks+%281%29.png What we do https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640043759205-A96CCK8UH24UE1QVLZ2U/Platform+mocks+%282%29.png What we do https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/2c638788-5b02-417f-bdbe-1851f3f0b657/4.png What we do - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wedoppc.co.uk/get-in-touch daily 0.75 2023-08-09 https://www.wedoppc.co.uk/youtube-ads daily 0.75 2022-05-30 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1641574042460-EUHYFAGPBNTL41ZIBZBX/Untitled+design.gif YouTube Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1641574127153-RHRZ2C9CZZ7FNQ0ZO87H/2.png YouTube Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1641574153388-NQCWJ02KA5WZPTRSSQ1N/4.png YouTube Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/c270345f-3e4c-4953-9c4c-b2aec87732ad/9.png YouTube Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/832c67ad-ad4d-4e7b-bafe-6525f6ca71f8/YouTube+Ads YouTube Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/7c900e6a-0536-4e55-84bb-0b72d166debd/2.png YouTube Ads - Define your audience We combine our in-depth platform knowledge, with a detailed brand discovery session to build bespoke audience targeting profiles for your campaigns. This kind of attention to detail is of paramount importance when you’re building effective YouTube ads campaigns. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/8a3cfcb7-acf1-4c35-9fdb-4cda4c1659cb/1.png YouTube Ads - Write your story Never worked with video creation before? Don’t worry, we’ll help you map out your new video ad story board to get the best impact on the platform. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/dcdb7b6f-047c-4b67-95c2-d30c59f1300c/Untitled+design+%2842%29.png YouTube Ads - Video creation Whether your budget is blockbuster or indie, we have bespoke and template video creation options to suit most requirements. https://www.wedoppc.co.uk/paid-search-ads daily 0.75 2022-05-30 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038265002-UWRZT1XRAU151Q9X8P2X/1.png Paid Search Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038303863-1SS6YQLTXNQADALK4HEF/2.png Paid Search Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038341041-HS1M0BEH4HNZ3U6LNXPL/3.png Paid Search Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038386221-HPGMCD88WQJSL0TQWM09/4.png Paid Search Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038421275-XVVFOEUGKMLM1AOIT3HE/5.png Paid Search Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/4a78bb99-c615-4e9c-844e-1b11edadcf78/5.png Paid Search Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/48b0fc1c-d0b8-49b0-8f02-add8d137277c/Google+ads+agency Paid Search Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1639661853255-Z890Y5UIAXTT4AHDCTCS/unsplash-image-Ax8IA8GAjVg.jpg Paid Search Ads - Strategy All good PPC campaigns begin with a plan. The black and white approach of keywords + adverts = profit no longer applies. A broader understanding of the product or service (and it’s respective place in the market) is critical to ensuring your PPC budget gets put to work most effectively. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1639661904462-MIE99ZYPZS0DWDKRNF0L/unsplash-image-C3V88BOoRoM.jpg Paid Search Ads - Optimisation Each paid search account is unique, and it takes hands-on experience and up-to-date technical knowledge to create an optimisation routine that squeezes the most out of your campaigns. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1639661957834-OMYFUDM9E8YLUW93A9UN/unsplash-image-AT77Q0Njnt0.jpg Paid Search Ads - Growth If you’ve worked with agencies before, you may well have experienced first hand the tunnel vision which many suffer from when working towards a set KPI. Whilst we definitely believe in building efficient and cost effective PPC campaigns, we also keep an eye to the future and will make recommendations that we feel could grow your brand in the longer term, as well as achieving your goals in the short term. https://www.wedoppc.co.uk/tiktok-ads daily 0.75 2022-05-30 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg TikTok Ads https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg TikTok Ads https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg TikTok Ads https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847767761-J2M1HI20BXRQ9XCR0HUD/Large+JPG-Aro+Ha_0387.jpg TikTok Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/b9f621f8-52b4-4681-80ec-7c0e657d6f44/10.png TikTok Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1645187369085-M2T4RTZBIKRRXNHHNDL3/unsplash-image-Yaw9mfG9QfQ.jpg TikTok Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1645187054049-CRL6WVKN0SZPMWTMRWBS/unsplash-image--PUJMwxPp8I.jpg TikTok Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1645187167301-3XVEGBHOXTGOBN28WWOY/unsplash-image-CT7IWRM7G5k.jpg TikTok Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1645187308598-PA50UCLBV1LTY921GLW3/unsplash-image-RuMqg2cs-M0.jpg TikTok Ads https://www.wedoppc.co.uk/google-shopping-ads daily 0.75 2022-05-30 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038265002-UWRZT1XRAU151Q9X8P2X/1.png Google Shopping Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038303863-1SS6YQLTXNQADALK4HEF/2.png Google Shopping Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038341041-HS1M0BEH4HNZ3U6LNXPL/3.png Google Shopping Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038386221-HPGMCD88WQJSL0TQWM09/4.png Google Shopping Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038421275-XVVFOEUGKMLM1AOIT3HE/5.png Google Shopping Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/8a2c0ed3-7c06-4b18-95d0-b1b3c83cb6aa/6.png Google Shopping Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/0f38e425-9e7a-405e-b46c-aca953f76d8c/Google+Shopping+Ads+Agency Google Shopping Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640353685168-Y3QP9YIQ8QB056JEAHQW/unsplash-image-7lryofJ0H9s.jpg Google Shopping Ads - Campaign structures Setting the right campaign structure for your shopping campaigns is key to ensuring a strong ROI. Following the wrong structure could mean over or under-bidding for products and seeing lacklustre traffic volumes or inflated cost-per-sale numbers. Years of experience gives us the ability to structure your campaigns in the best possible fashion, ultimately getting the best results. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/0b936a9e-b16d-4c38-a37a-10d70a3901f8/Untitled+design+%2810%29.png Google Shopping Ads - Feed quality Whilst it is true that shopping campaigns don’t have keywords in the traditional sense, your adverts are still triggered for searches related to the data held in your merchant centre feed. As a part of our service, we go far deeper than most agencies and delve into feed-level optimisations - This gives us the ability to both broaden and narrow your campaign’s reach in a much more controlled fashion. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/b66aae41-ecef-435f-bf42-8e7ea3f8a2a3/Untitled+design+%2811%29.png Google Shopping Ads - Campaign types Due to the ever-changing landscape of the Google ads platform, we believe as an agency it is our responsibility to stay on-top of the latest campaign type developments. This means testing ‘smart’’ vs ‘standard’ shopping campaigns and assessing if unified campaign solutions like ‘performance max’ are the right fit for your business. https://www.wedoppc.co.uk/google-display-ads daily 0.75 2022-05-30 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038265002-UWRZT1XRAU151Q9X8P2X/1.png Google Display Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038303863-1SS6YQLTXNQADALK4HEF/2.png Google Display Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038341041-HS1M0BEH4HNZ3U6LNXPL/3.png Google Display Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038386221-HPGMCD88WQJSL0TQWM09/4.png Google Display Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1640038421275-XVVFOEUGKMLM1AOIT3HE/5.png Google Display Ads https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/dda087c6-7490-4ddc-aece-c183873b5cc1/8.png Google Display Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/5f8c104a-7194-43ba-a11e-e2495abea640/Google+display+ads+agency Google Display Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1641222239490-110KXFG1T6OR9B6HIAE9/unsplash-image-YDVdprpgHv4.jpg Google Display Ads - Prospecting Reaching new audiences by utilising the whole suite of Google’s advanced targeting parameters, we can utilise out-of-the-box audiences who are actively searching for your products, or reach users with an affinity to similar brands or industries - The potential for growth through rigorous testing and refinement is almost limitless. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1641222320758-3MB7NTTP0Z7UIFEIT3VH/unsplash-image-w79mIrYKcK4.jpg Google Display Ads - Retargeting Once you have made that first connection with audiences, a well thought-out retargeting strategy is an incredibly cost effective and personalised way to drive results from your campaigns. By using platforms like Google Analytics, we can build an in-depth understanding of your user’s journeys and create retargeting funnels to coax them along towards action. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1641222407018-XR13RMNGD9G0LF45GVWS/unsplash-image-7de474KZIbs.jpg Google Display Ads - Attribution Advances in platform technologies now allow us to more clearly assign value to those campaigns which sparked that initial interest in your customers - Rather than the traditional view which was heavily biased towards the point of last interaction (often search, or retargeting). 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wedoppc.co.uk/5-ecommerce-ppc-tips-infographic daily 0.75 2022-05-31 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/15d677e8-f72b-40f8-97f0-dcb507fa8633/2.png 5 Ecommerce PPC Tips Infographic https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/5d1bb741-54e2-4db0-9847-87c85c35bf85/4.png 5 Ecommerce PPC Tips Infographic https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1687b9c7-719a-4bd8-9c4e-cf69c522af81/3.png 5 Ecommerce PPC Tips Infographic https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/bdabcf1f-497b-4281-bce6-562963322fdd/5+Tips+Ecommerce+PPC.png 5 Ecommerce PPC Tips Infographic https://www.wedoppc.co.uk/how-to-get-started-with-cookieless-ppc-measurement-infographic daily 0.75 2022-05-19 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/15d677e8-f72b-40f8-97f0-dcb507fa8633/2.png How to get started with cookieless PPC measurement infographic https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/5d1bb741-54e2-4db0-9847-87c85c35bf85/4.png How to get started with cookieless PPC measurement infographic https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1687b9c7-719a-4bd8-9c4e-cf69c522af81/3.png How to get started with cookieless PPC measurement infographic https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/88ace278-20dc-482c-a64d-00cf75ccb6af/How+to+get+started+with+Cookieless+PPC+measurement.png How to get started with cookieless PPC measurement infographic https://www.wedoppc.co.uk/get-a-quote daily 0.75 2023-08-09 https://www.wedoppc.co.uk/ppc-agency-services daily 0.75 2023-09-15 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/7535905d-9ffc-4dd2-98a0-0549192d81cc/GA4+report+example https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/928e4c9d-293e-4048-af14-0a094950598c/PPC+project+plan+example https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/fbb2a631-3ac1-41eb-8e14-50eeab743046/PPC+Agency+Reviews+example https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/cb9e67a2-29b8-49d0-94c6-477734dcdddc/client+logo+icons.png https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/852581e3-6e69-4661-858d-10b93d9e25b0/11.png https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/dcde7f56-4b74-4328-9be8-06025f1f8575/7.png https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/7d74986c-9740-44a6-bff0-45377277aa05/14.png https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/712bbfbd-774f-4fb4-9caf-6e6c9769a90b/2.png https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/f52e35e9-7538-436c-8d30-2e4a079d475e/1.png https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/96d58f69-0f5d-45d5-8fbe-978a461f4651/16.png https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/86e1a22b-3d56-4179-a900-59008f585dd3/13.png https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/1160768d-ae6d-463d-8dc4-f007762379f7/12.png https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/71177d42-8b59-4ed7-a5c4-0c39bdbccaf5/5.png https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/d142006f-241e-4125-b1d0-d66871703039/4.png https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/3f66fe5b-9e62-4406-86dc-154eb7782cb1/9.png https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/718cc0dd-6bb3-4159-840e-4e4a26428bcf/6.png https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/f4fd45ea-0e13-4db3-ab2c-c27a47f50c46/15.png https://www.wedoppc.co.uk/google-vehicle-ads daily 0.75 2025-07-07 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/017147fc-158b-48fa-8d4b-be3c71a10676/Auto+Trader+Alternatives+-+SERP+EXAMPLE.png Google Vehicle Ads - Get Started - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/db9263d6-9ad8-4275-a301-36d04c7abbf5/Auto+Trader+Alternatives+-+Laptop+Example.png Google Vehicle Ads - Get Started - Avoid costly marketplaces Most UK dealerships rely heavily on third-party platforms like AutoTrader, Motors.co.uk or CarGurus - and while they can drive traffic, they come at a high price. Monthly listing fees, premium tiers, and rising costs per lead all eat into your margins. With Google Vehicle Ads, you can: Drive traffic directly to your own site Own the customer journey - no competing listings, no distractions Generate more leads for less with targeted, pay-per-click pricing Scale your results without increasing your listing spend We aim to help dealerships cut back on third-party spend by shifting budget into high-performing Google Ads campaigns - while keeping lead volumes strong. Why rent your audience when you can build it? https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/06a508bd-01f7-4e6e-9d1f-882a5c385860/unsplash-image-Fa9b57hffnM.jpg Google Vehicle Ads - Get Started - What we offer ✅ Full Setup & Feed Integration We’ll guide you through the Google Merchant Centre Vehicle Ads programme, including: Verifying eligibility and setup Integrating your live inventory feed Ensuring all required attributes are correctly formatted (make, model, price, mileage, etc.) ✅ Vehicle Listing Campaign Management We build and manage your Vehicle Listing Ads to maximise visibility, drive high-quality leads, and reduce cost per enquiry. Expect: Feed optimisation and negative keyword development Ongoing bid strategy refinement Location targeting to capture local or regional intent ✅ Performance Tracking & Reporting We’ll integrate Google Ads, GA4 and lead tracking to measure performance, optimise ROI and give you full visibility on what’s working. ✅ Ongoing Optimisation We don’t set and forget. From adjusting your budget to testing new assets and refining your targeting – we actively manage your account to improve results every month. https://www.wedoppc.co.uk/chatgpt-ads daily 0.75 2026-01-21 https://images.squarespace-cdn.com/content/v1/616c1618960c986ba9a9021b/125b2dd9-57d3-46c8-89c2-8a96794d6a59/OAI_Ad_Blog_Inline-AdMock2_16x9__1_.webp