Get your vehicles found on Google.
Google Vehicle Listing Ads (VLA)
If you're a UK car dealership, you already know how competitive the market is.
Google Vehicle Ads let you showcase your live inventory directly in search results – complete with image, price, mileage, and location.
It's a powerful way to connect with ready-to-buy customers.
Avoid costly marketplaces
Most UK dealerships rely heavily on third-party platforms like AutoTrader, Motors.co.uk or CarGurus - and while they can drive traffic, they come at a high price. Monthly listing fees, premium tiers, and rising costs per lead all eat into your margins.
With Google Vehicle Ads, you can:
Drive traffic directly to your own site
Own the customer journey - no competing listings, no distractions
Generate more leads for less with targeted, pay-per-click pricing
Scale your results without increasing your listing spend
We aim to help dealerships cut back on third-party spend by shifting budget into high-performing Google Ads campaigns - while keeping lead volumes strong.
Why rent your audience when you can build it?
What we offer
✅ Full Setup & Feed Integration
We’ll guide you through the Google Merchant Centre Vehicle Ads programme, including:
Verifying eligibility and setup
Integrating your live inventory feed
Ensuring all required attributes are correctly formatted (make, model, price, mileage, etc.)
✅ Vehicle Listing Campaign Management
We build and manage your Vehicle Listing Ads to maximise visibility, drive high-quality leads, and reduce cost per enquiry.
Expect:
Feed optimisation and negative keyword development
Ongoing bid strategy refinement
Location targeting to capture local or regional intent
✅ Performance Tracking & Reporting
We’ll integrate Google Ads, GA4 and lead tracking to measure performance, optimise ROI and give you full visibility on what’s working.
✅ Ongoing Optimisation
We don’t set and forget. From adjusting your budget to testing new assets and refining your targeting – we actively manage your account to improve results every month.
