TikTok advertising
One of the most popular apps in recent history. Oringially used almost exclusively for short dances, lip-syncing and comedy. The platform has matured, and now there is content for pretty much anything - tutorials, cooking lessons, property tours and even content around health and wellbeing (by medical professionals).
Almost 90% of users spend at least an hour a day on the app and new research shows that 35% of people are watching less TV.
If TikTok isn’t in your paid media strategy, then you could be missing out on getting in front of highly engaged potential customers.
Content, content, content
Whether you are a lone creator, an established brand or a start-up content creativity is a core driver of engagement on the platform. Designing content specifically for TikTok will help you resonate with your target audience and will help drive the success of your campaign.
The platform is designed to keep users scrolling so without eye-catching engaging content within the first few seconds of a video, you’ve lost.
Choose the right audience
Audience targeting can make or break a campaign. You can have the best creative content in the world but if they aren’t hitting the right people, your campaigns will flop. At We Do PPC, we take the time to understand your audience to ensure your budget is only spent on users with the highest potential.
Make a connection
Once you’ve found your audiences through the in-platform targeting, you need to make a connection and re-engage to keep your audience interested in what your brand has to say and offer. This can be done through prospecting, retargeting, as well as post comments.
Our process.
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Review & Recommendations
Highly detailed account review process. Dives into historic data and provides an actionable optimisation strategy.
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Campaign creation
Once your review & recommendations process has been completed, we will create new campaigns or restructure your existing ones so your account is aligned with your brand new PPC strategy.
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Campaign management
Once we have your new campaigns ready to go, we launch and begin our on-going optimisation process focused on driving the best results possible from your campaigns.
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Opportunities
We don't rest on our laurels when it comes to growing your campaigns. We'll actively propose new opportunities to grow your results.
